Evaluation of one of pieces of coursework in relation to one of the genres
Section 1b
How to approach 1b:
You need to understand all 5 concepts including relevant theories
Learn all the theorys to put into the question.
Macro:
Narrative
Genre
Audience
Representation
Media Language
Whatever the macro you need to analyse the detail. Like a cake
Micro:
What makes the macro: so like:
Mise en scene: e.g costume/props/location
Lighting
Camera Angle
Movement, position
Editing
Sound
Genre:
Are categories or types of texts:
Iconographies
Narrative
Representations
Idealogies
What genre theory would apply to the macro elements:
Get them
Genre and Audience:
Genre offers audiences a structure of framework
Audiences gain enjoyment from spotting the conventions(repetition) and making comparisons with other films of the same genre
If a text deviates from the conventions it can confuse us, but at the same time we can enjoy seeing the rules broken
Audiences like the anticipation of waiting for the predictable features.
Genre is the mold, what different elements did you fill that mould with in order to meet or challenge audience needs?
How did you use genre to offer your audience a framework? Do you think your target audience enjoyed spotting the conventions or seeing the rules broken?
Buzz words: Stereotypes/stereotypical locations
Narrative:
You should aim to apply the narrative theorists whcih can be applied to your C/W: - Propp-8 character roles-fairy tales, all media roles have function within the narrative
- Todorov-equilibrium, disequilibrium-new equilibrium
- Barthes-5 codes (Action,enigma,cultural,symbolic, semic)
- Levi-Straus-binary opposites.: Good versus evil: villain vs hero/light vs dark, be really specific with your examples.
All media texts tell stories, the structure of these stories is called the narrative.
A story must have verismilitude( appear to be real) in order to engage us-how does your cw have verisimilutude? its reality. How have you created reality within your media text.Create versimilitude withihn the diegesis,( the world in which the characters live)
It might seem more obvious to apply a narrative theory to a film, see next too slides, but if you crated a magazine you need to consider the following: dont use AS music magazine for narrative. definately trailer
Representation
Everything in the media is a representation-everything we see is being represented, e.g regions/locations, individuals, groups, places, nations, ideas.Questions we would ask when analysing representations;
Who or what is being represented?
How is the representation created?
Who has created the representation?
Why is the representation created in that way? What is the intention?
What is the effect of the representation?>
Consider the representations in your c/w and answer the above questions in detail.
Gender representation- strong female, young and old.
What macro elements would you refer to for representation.
To maintain a representation of reality, media language eleements such as lighting, music editing, camera work, and mise en scene are used, How did you use these micro aspects to create representations?
Sometimes representations: intertextual references.
Verisimilitude through characters, how are they real?
how can audience identiy, clothing mode of adress and colloquial language,
Audience
You need to explian who your audience is and how you targerted them. Male/vs female, how have you created that will target these men in a particular percentage?
Niche market: meet needs of individual
Mass: lots of expectations
Consider: age, gender, demograpic profile, socio-economic group, exising/new, lifestyle, values.
1. What would the three reacrtions to your c/w be?
1. A preffered reading ( your intended interpretation)
2. An occupational reading (someone who didnt like it)
3. A negotiated reading ( someone who isnt the target audience but might it appreciate it for whateever reason)
Those are stuart hall, talk about audience feedback maybe, talk about the dominant audience reading, only pick one.
Other Macro:
Representations for audience, narrative.
Audience, every text is made with a view to pleasing an audience in some way, how did you try to please your audience?
Success is measured by the audiences repsonse to a media text, dont attract dont survivce.
Heart; media texts used to make money.
Did you successful identity who your target audeince where and crated media text that included micro elements that satisfied there needs.
Media Language
Denotations, connotations, anchorage and...
What is the langauge a film might speak to your in or a magazine?
Using sound, characters, narrative, mise en scene, sound effects all the micro elements.
Media language:
Camera
editing
lighting
sound
mise en scene
special effects, visual sound and lighting.
All interlink.
