Tuesday, 13 March 2012

Section A: Question 1A

SECTION A: Breakdown of section A Question 1a:

  • Section A, question 1a of the A2 exam is worth 25 marks
  • You will be evaluating your AS and A2 coursework in terms of the skills you have developped over the 2 years
  • You have 30 mins precisely to answer this question
  • Your success will come down to how well you prepare for these questions
Describe and evaluate your skills development over the course of your production work, this can include the preliminary tasks, your actual coursework, ancillary tasks and any other pieces you have created in the past year.

In the exam 1 or more of the following areas will be selected for you to write about:

Digital Technology
Creativity
Research and Planning
Post Production
Using conventions from real media texts
Can also refer to anything produced from outside of college

What is it about?

What did you do
How did you do it
How did your skills develop
All supported with specific examples
In relation to the areas in question

Critical Reflection

Reflective practice is a skill that is much sought after, this goes beyond evaluations of the outcomes, we are not simply thinking about strengths and weaknesses
 G325 Section A: Exemplar Essay

1a)   Describe how you developped research and planning skills for media production and evaluate how these skills contributed to creative decision making

Over the two year media course we had to produce both a foundation portfolio of a school magazine and music magazine as well as an advance portfolio of a horror teaser trailer, film magazine – developing foundation skills further and a poster to advertise our trailer.

In the first year we researched existing music magazines and analysed each one so that we could gain knowledge of particular layouts, fonts and key elements that need to be contained in our production to make it successful. Research and planning allowed us to recognise ‘mastheads’ on magazines as being the most important and therefore the need to focus on a font more detailed to keep continuity with the contents page and double page spread which we also had to create.
Personally I researched ‘Rock’ magazines such as Kerrang, NME and others because I had chosen after carrying out a questionnaire to use Rock music as my theme. The real life media texts allowed me to visualise my favourite parts from each magazine – wripped sticker graphics and broken font on my own work which I then attempted to recreate within Photoshop CS4. In year one we were limited to what we could research because magazines were the only theme however, in the second year I was able to develop my ability to research real life media texts much further because we had a range of products we needed to create all under the ‘horror’ genre this time. I was able to research teaser trailers analysing my favourite and least favourite parts allowing me to plan with a mood board which I produced from a range of stills from previous horror films my ideas for my own trailer which helped me to develop my production of my products in relation to real life media texts and techniques such as restricted narration and handheld camera found in the ‘Blair Witch Project’ trailer which inspired my trailer ‘Laquem’ which is also set in the woods. Research into film documentaries like the ‘American Nightmare’ inspired me to create a product which reinforced fear and went against usual horror conventions to make it more interesting. Over the second year research became so important to achieving a product which was realistic and is now like my own distributed on on youtube as a real life media text of its own.

Real life media texts like advertising film posters were able to help me develop my Photoshop skills further because I was able to push myself with the ‘colour burn’ filters and want to create the scary atmosphere of my trailer from just an image and text which I found really fun.
Research into film magazines allowed me to develop my work from AS level so much further because I was able to produce a high standard piece of work in two weeks this year when the magazines took over 3 months last year which shows how much my skills have improves just by being able to constantly refer back to real life media texts for inspiration and even colour schemes that work well together such as black and red which in the first year I just found experimenting with. Research into horror trailers allowed me to recognise different styles of film and how we like Alfred Hitchcock could be an auteur creating new angles and ideas using generic conventions as well as unconventional representations that I have picked upon when watching films and analysing certain techniques which I have then attempted to do in Final Cut Pro when editing certain shots together to create collision cutting and changes in pace which my trailer does extremely well. I was inspired initially by the hand held camera in the
trailer REC and the fact I want as an auteur to change the stereotyped representations to be able use a female psycho killer.

Research also allowed me to produce text and intertitles that shook in order to capture my audience but narrating the story slightly so the shots when together made sense. Research into types of camera movements needed were really helpful and allowed me to completely change the pace with tracking shots and handheld camera which I noticed was used in Silent Hill and American Werewolf in London which I analysed and placed on my blog for reference as some pieces of footage I wanted to recreate including the final girl representations.
Over the two year media course we had to produce both a foundation portfolio of a school magazine and music magazine as well as an advance portfolio of a horror teaser trailer, film magazine – developing foundation skills further and a poster to advertise our trailer.

In the first year we researched existing music magazines and analysed each one so that we could gain knowledge of particular layouts, fonts and key elements that need to be contained in our production to make it successful. Research and planning allowed us to recognise ‘mastheads’ on magazines as being the most important and therefore the need to focus on a font more detailed to keep continuity with the contents page and double page spread which we also had to create.
Personally I researched ‘Rock’ magazines such as Kerrang, NME and others because I had chosen after carrying out a questionnaire to use Rock music as my theme. The real life media texts allowed me to visualise my favourite parts from each magazine – wripped sticker graphics and broken font on my own work which I then attempted to recreate within Photoshop CS4. In year one we were limited to what we could research because magazines were the only theme however, in the second year I was able to develop my ability to research real life media texts much further because we had a range of products we needed to create all under the ‘horror’ genre this time. I was able to research teaser trailers analysing my favourite and least favourite parts allowing me to plan with a mood board which I produced from a range of stills from previous horror films my ideas for my own trailer which helped me to develop my production of my products in relation to real life media texts and techniques such as restricted narration and handheld camera found in the ‘Blair Witch Project’ trailer which inspired my trailer ‘Laquem’ which is also set in the woods. Research into film documentaries like the ‘American Nightmare’ inspired me to create a product which reinforced fear and went against usual horror conventions to make it more interesting. Over the second year research became so important to achieving a product which was realistic and is now like my own distributed on on youtube as a real life media text of its own.

Real life media texts like advertising film posters were able to help me develop my Photoshop skills further because I was able to push myself with the ‘colour burn’ filters and want to create the scary atmosphere of my trailer from just an image and text which I found really fun.
Research into film magazines allowed me to develop my work from AS level so much further because I was able to produce a high standard piece of work in two weeks this year when the magazines took over 3 months last year which shows how much my skills have improves just by being able to constantly refer back to real life media texts for inspiration and even colour schemes that work well together such as black and red which in the first year I just found experimenting with. Research into horror trailers allowed me to recognise different styles of film and how we like Alfred Hitchcock could be an auteur creating new angles and ideas using generic conventions as well as unconventional representations that I have picked upon when watching films and analysing certain techniques which I have then attempted to do in Final Cut Pro when editing certain shots together to create collision cutting and changes in pace which my trailer does extremely well. I was inspired initially by the hand held camera in the
trailer REC and the fact I want as an auteur to change the stereotyped representations to be able use a female psycho killer.

Research also allowed me to produce text and intertitles that shook in order to capture my audience but narrating the story slightly so the shots when together made sense. Research into types of camera movements needed were really helpful and allowed me to completely change the pace with tracking shots and handheld camera which I noticed was used in Silent Hill and American Werewolf in London which I analysed and placed on my blog for reference as some pieces of footage I wanted to recreate including the final girl representations.

Yellow- Explanation/analysis/ arguement

Red- Use of examples

Blue- Use of terminology

There is some sense of progresssion and use of technical language to illustrate skill. Mostly relevant and reasonable range of examples of digital technology in relation to creative decisions and outcomes. The answer makes use of some good media terminology with research planning and production. To improve candidate needs to think deep as to how they progressed and give more examples with better explanation.

What are the 5 area can be used this question:

Digital technology
Creativity
Research and Planning
Post Production
Using conventions from real texts

8/10
8/10
4/5

TOTAL: 20/25

Thursday, 8 March 2012

Exam Advice: Section B

Four sign posts have to include:

 Advice: Answer B first

How Do Contemporary Media Represent different collective groups in different ways?

L:O1: To start to link all the work together: drawing in theory and media texts

This must be the main focus of your essay!

Diverse representations including fiction, non fiction and self representation:

Harry Brown, Fish Tank, The inbetweeners, Attack the Blockm, The London riots news coverage, The Internet and Self mediation.



Hows does contemporary media representations compare with that of the past?

Examples needed for similarity and difference

Examples from the past- Quadrophenia-the film, and the representation of Mods and Rockers< Can use plato quote

Have they changed-Plato Quote?

Media producers are pushing the boundaires more as they need to shock us with representation, want to challenge us more.

What are the social implications of different media representations of groups of people?

Stereotyping: What its impact?

What power does the audience have to resist?

Propaganda, Moral Panic, Youth as empty categories, cultural hegemony, Stuart Hall and reading the texts and their messages.

Statistics on results of these representations of attidudes and beliefs vs the reality of the issues

Sensationalized.



To what extent is human identity increasingly mediated?



Increasing Media=increasing mediation?

Re-presentation by others/by selves (Facebook/Youtube) (YouthTube)

Be critical of who is offering the representations and for what purpose

Mediated: How the media shapes your world and the way you live it

Guidance:



Add your own personal opinion

What, in your opinion is the future of representations and what are you basing this on?

Connections must be made between the examples/contrasts are discussed

You must embed the theory into what you are saying, high level answers link the ideas together

YOU ABSOLUTELY MUST REFER TO MORE THAN ONE DIFFERENT TYPE OF MEDIA< E.G. FILM AND NEWSPAPERS AND FILM AND INTERNET OR ALL THREE.

Examiner Advice Structure:

1.      Introduction-Start with a quote, paraphrase it, and link to the issues of identity, representation and the media.  State your focus (social groups and texts)

2.      Historical Example: Quadrophenia

3.      Contemporary Examples

4.      Connect examples together

5.      Conclusion-Return to Start, Prediction for the future, embed own personal opinion



Talk about a wider context, how they actually came about e.g. Quadrophenia, after the war rebelling against society for example. Thinking outside the box



Examiner Advice

1, Use referencing- name and year of publication given after first mention e.g. (Giroux, 1997)

2. Quote-paraphrase- critique

3. One text older than 5 years

4. Other texts should be within last 5 years

5. Make a prediction for the future



Argue with it/agree with it. If e.g. hyperdermic needle theory just need to apply it not explain what it is.



Exam Style Questions:



What are the social implications of the ways in which different media represent social groups?



o   Historical Representations:

·         Example-Significance-Theory-Critique



Contemporary Examples-Newspapers

·         Example-Significance-Theory-Critique



·         Contemporary Examples-Film

·         1.Example-significance-theory-critique



Contempory Examples-Television

§  Example-Significance-Theory Critique

§  Connections/Effects



ConclusionL

Return to the start

Summarize key idea

Prediction for the future



Mass media construct representations of youth from a middle class, adult perspective, for the idealogical purpose of maintaining hegemony

Impact of new media technologies/internet-more potential for self representation, limited impact compared to mass media.

Tuesday, 6 March 2012

Representation of young people

"What is happening to our young people? They disrespect their elders; they disobey their parents. They ignore the law. They riot in the streets, inflamed with wild notions. Their morals are decaying. What is to become of them?"   Plato 4th Century


Has british youth always been thought in a negative manner? Have representations changed at all?

Stereotypes
Stereotypes are social constructs

  • They originate in and reflect the power relations in society because they are part of a cultures ideology.
  • They foster values that reinforce group and individual subordination
  • They marginalize people, treating them as the other
  • They categorize people into groups who's members supposedly share inevitable characteristics, most typically negative ones


Characteristics of Stereotypes

  • Stereotypes are categorical and general, suggesting the traits apply to all group members
  • They are inflexible or rigid, thus not easily corrected
  • They are simplistic
  • They are prejudgments not based on experience(They could be reinforced by negative personal experience)
  • Can be conscious or unconscious

Time magazine: Is this the face of British Teenagers?
Guardian: 

9.7 %  Said crime and gang culture an issue
12.3 % Binge drinking and drug misuse
4.5% Teenage pregnancy and sexual health
9.1% Exam pressure
16.9 % Lack of jobs
27.3% Negative Stereotyping
20.1% Lack of things to do and places to hang out


Hegemony in News Representation of Youth/Teen/Teenagers

  • Media industries operate within a structure that produces and reinforces the dominant ideology via a consensual world view
  • This world view is produced predominantly by white middle class, middle aged, heterosexual men
  • It is their ideas and values that infiltrate media texts and ensure that other voices do not get heard.
According to Nacro, the penal reform charity< youth crime actually fell between 1993 and 2001, while Britain has one of the lowest crime rates amoung children in the whole of Europe

Propaganda 

Is A Form of communication aimed at influencing the attitude of a community toward some cause or position.

The end result: MORAL PANIC

What is happening at the moment?

In News: Violent criminals with a lack of morals
To Me: Youths are in a world who have to fight against hegemonic values and the policies of the government, e.g. university fees.

Old People:

Angry: Busy: No time for anyone: 45% Young people help through voluntary work